Fleischerei Bayer – web design, SEO and local visibility | Reference

Relaunch and SEO for a traditional craftsmanship in Aachen

For the Fleischerei Bayer in Aachen-Brand, a modern and at the same time brand-friendly relaunch of the website was the focus. As a traditional family business with meat shop, party service, catering and lunch table, it was important to structure the various services clearly.

Initial situation

The Fleischerei Bayer combines classic craftsmanship with several performance areas that had to be clearly and user-friendly online. Users need to quickly see what is offered where the company is sitting and how the contact is working.

Objective of the project

→Relaunch of the website
→Professional and clear digital appearance
→Clear structure for several performance areas
→Better visibility in Google
→More qualified customer requests

Services of AIXTRA-WEB

→Relaunch of the website
→Web design with clear user touch
→Structure of the meat industry, party service, lunch table
→Responsive technical implementation
→Hosting
→Next SEO assignment

Result

The website has been described as clear, intuitively navigable and technically oriented to current web standards. The relaunch and subsequent SEO work significantly strengthened the website as a digital contact point: significantly better rankings and more customer requests.

Why this project is particularly relevant

This reference shows very well how important a clean combination of web design, structure and local SEO is for a traditional craft business.

Our conclusion

Fleischerei Bayer is a strong example of how a website relaunch with subsequent SEO assignment can lead to a more professional appearance, better trackability and more request potential.