Initial situation
The website was first to be modernised structurally and visually through professional web design and a clear relaunch so that services, trust and quality are conveyed better. Building on this, visibility on Google was to be improved in a targeted way in order to bring qualified visitors to the website via relevant search terms.
Project goal
- →Website relaunch
- →More professional overall digital presence
- →Stronger visibility for relevant services
- →SEO focus on purchase-oriented search intent
- →More qualified customer enquiries
AIXTRA-WEB services
- →Website relaunch
- →Strategic restructuring of the website
- →Search engine optimisation following the relaunch
- →Local and regional SEO focus
- →Optimisation for search intent, performance and user guidance
The ongoing SEO support combines technical optimisation, purchase-oriented service pages and regional search intent. We align the scope with the company's specific offering.
Result
The relaunch combines a clear product and service structure with technical quality, understandable content and targeted SEO development. The impact is assessed on the basis of dated rankings and target URLs; general statements about additional enquiries are not used without a conversion source.
Customer testimonial
"Great collaboration, a first-class creative team and very reliable!" — Rafael Graafen
Why this project is particularly relevant
This reference shows very well how useful the combination of a website relaunch and subsequent SEO support can be. First the clear structural and visual foundation, then targeted search engine optimisation — this is exactly what creates a presence that not only looks professional, but is also measurably easier to find.
Our conclusion
The Franz Graafen Söhne project shows how relaunch, product communication and SEO are brought together as an ongoing process. Statements about rankings are only published with a measurement date and a specific source.