Relaunch & SEO for LaMaCare | Reference Budget and Senior Care

Relaunch and SEO for more visibility in a highly competitive local market

For LaMaCare, the focus was on the relaunch of the website. The aim was a clearer, more modern and professional web presence, which understands services and target groups. Following this, the website was specifically optimized for search engines to expand visibility for central services in the Cologne and Düsseldorf area.

Initial situation

The website should not only be revised visually and structurally, but should also be further developed in such a way that services, regions and search intentions can be assigned more clearly. At the same time, it was important to create a resilient basis for sustainable visibility at Google.

Objective of the project

→Relaunch of the website
→Professional and clearer digital appearance
→Better visibility for strong performance concepts
→Stronger regional relevance for Cologne and Düsseldorf
→More qualified requests about the website

Services of AIXTRA-WEB

→web design / Relaunch
→SEO Professional
→Strategic side and theme structure
→Optimization on keyword clusters and regional search intentions
→Strengthening theme authority and local visibility

Result

By relaunching and subsequent SEO work, the website was set up significantly more structured and visible. This project is particularly strong because not only individual keywords have been optimised here, but rather a clean thematic architecture around senior management and home help with regional focus. The result: significantly better rankings and more customer requests.

Why this project is particularly relevant

LaMaCare is a very good example of how a relaunch and strategic SEO can interact. Instead of placing only individual terms, the website has been designed so that services, regions and user questions are clearly structured. This strengthens visibility, trust and long-term theme authority.

Our conclusion

The project for LaMaCare shows how important it is to think not only about design or individual keywords in local and competitive topics, but about a clean connection of structure, content and search intention.