Initial situation
The website should be within the framework of a strategic website launches not only are visually and structurally revised, but are also further developed in such a way that services, regions and search intentions can be assigned more clearly. At the same time, it was important to create a resilient basis for sustainable visibility at Google.
Objective of the project
- →Relaunch of the website
- →Professional and clearer digital appearance
- →Better visibility for strong performance concepts
- →Stronger regional relevance for Cologne and Düsseldorf
- →More qualified requests about the website
Services of AIXTRA-WEB
- →web design / Relaunch
- →SEO Professional
- →Strategic side and theme structure
- →Optimization on keyword clusters and regional search intentions
- →Strengthening theme authority and local visibility
Result
Through the relaunch and subsequent SEO work, the website was structurally focused on the topics of senior management, budgetary assistance and regional performance. The side architecture makes services and catchment area comprehensible; Ranking and request effects are only published with a loadable, dated measuring source.
Our search engine optimisation for service providers combines service structure, regional search intent and suitable contact options. Our SEO service page explains how we align needs, implementation and assessment.
Why this project is particularly relevant
LaMaCare is a very good example of how a relaunch and strategic SEO can interact. Instead of placing only individual terms, the website has been designed so that services, regions and user questions are clearly structured. This strengthens visibility, trust and long-term theme authority.
Our conclusion
The project for LaMaCare shows how important it is to think not only about design or individual keywords in local and competitive topics, but about a clean connection of structure, content and search intention.