Initial situation
Ludwig Mohren KG has a demanding product portfolio with several technical areas. The website had to be clearly organised, user-friendly and cleanly structured in terms of content.
Project goal
- →Modern and professional relaunch
- →Clear structure for technical product areas
- →User-friendly navigation
- →Strong digital presence for a long-established company
- →Good usability on all devices
AIXTRA-WEB services
- →Web design
- →Structuring of the product and service offering
- →Implementation with a catalogue module
- →Responsive technical implementation
- →Hosting
Result
The website has been described as modern, clear and professional. The catalogue module is particularly relevant, as it supports the product structure and cleanly maps the technical diversity online. Together with a clear visual language, this creates a strong presence for a demanding industrial company.
Why this project is particularly relevant
This reference shows very well how closely web design and structure have to work together in B2B and industrial environments. When products are technically complex, a clear information architecture becomes a real success factor.
Our conclusion
Ludwig Mohren KG is a strong example of how a website relaunch with a clear product structure and professional design can position a long-established industrial company convincingly online.