Ludwig Mohren KG – web design for technical glass and fittings | Reference

Web design and product structure for a traditional industrial company

For the Ludwig Mohren KG from Aachen, the focus was on a website relaunch that reflects a technically specialized product portfolio structured, modern and professionally. The company develops and manufactures technical glass, fittings and components for measurement, control and lubrication technology, bringing more than 150 years of experience.

Initial situation

Ludwig Mohren KG has a sophisticated product portfolio with several technical areas. The website had to be clearly structured, user-friendly and cleanly structured.

Objective of the project

→Modern and professional relaunch
→Clear structure for technical product areas
→User-friendly navigation
→Strong digital appearance for a traditional company
→Good usability on all terminals

Services of AIXTRA-WEB

→Web design
→Structure of product and services
→Implementation with catalog module
→Responsive technical realization
→Hosting

Result

The website was described as modern, clear and professional. The catalogue module that supports the product structure and digitally reproduces the technical diversity is particularly relevant. Together with a clear visual language, this creates a strong appearance for a demanding industrial company.

Why this project is particularly relevant

This reference shows very well how strong web design and structure must interact in the B2B and industrial environment. When products are technically complex, a clear information architecture becomes a real success factor.

Our conclusion

Ludwig Mohren KG is a strong example of how a website relaunch with a clear product structure and professional design can digitally convincingly position a traditional industrial company.